Social Media blog

Putting All of Your Social Media Eggs in One Basket?

Thursday, August 26th, 2010

Jessica Northey of Finger Candy Media, recently blogged about the new Facebook Places roll-out and the considerations you must take as a business owner before you jump into this new tool without considering the consequences.

social media basket 150x150 Putting All of Your Social Media Eggs in One Basket?Everyone in the tech world wondered when Facebook would create a geo-location based application and take over Foursquare‘s ‘unfair’ share of the market. Well it happened last week, to their chagrin, it has been met with a lot of criticism. But Facebook has become the number one place for relationship building/marketing for many brands and perfecting Third Screen integration is just a matter of time.

Read More

Facebook Launches Places

Saturday, August 21st, 2010

Facebook has launched it’s own version of Places this past week. You can now check into locations using the phone app and your friends will be able to see your location. Could this spell the end for Foursquare and Yelps check in features? Time will tell but Facebook certainly has the advantage with its sheer number of users.

Check out the promotional video for Facebook Places and we will be updating our blog this coming week with tips for using Facebook Places for your small business and comparisons between other geosocial check-in sites.

Why People ‘Like’ Your Brand on Facebook

Sunday, August 15th, 2010

Google has released new details into personal ‘like’ habits on Facebook. What I found interesting is that people do not join a fan page simply because they like the business but due to the prospect for discounts or rewards.

The data shows that the biggest reason consumers are ‘liking’ brands is for the possibility of discounts (25%). Brands might like the second reason even better though – to show others they support the brand (18%).

Read More

Google Places Update: Respond to Your Business Reviews

Friday, August 6th, 2010

Your Google Maps listing may be the first place potential customers read a review of your business. Now, like Yelp reviews, you can publicly respond to the good and bad if you have verified your listing. Respond to these reviews and engage your customers. Respond to the good by thanking them for their business and create true loyalty. Use the bad reviews as a chance to examine your business and turn the dissatisfied customer into a loyal follower.

Here is one such example of responding to a negative customer review from Google’s Map Blog:

Read More

Consumer Review Statistics that Drive Word-Of-Mouth Advertising

Thursday, August 5th, 2010

word of mouth marketing 150x150 Consumer Review Statistics that Drive Word Of Mouth AdvertisingConsumer reviews on third party websites such as Yelp, Google Places, Twitter, Facebook, City Search and others are quickly becoming the new word-of-mouth advertising. Consumers are looking online now more than ever before making purchase decisions. SearchEnginePeople.com compiled 12 statistics about this new “revolution.”

Read More

Branding Your Business with a Consistent Look

Monday, August 2nd, 2010

business branding 150x150 Branding Your Business with a Consistent LookYour business should have a consistent look across all platforms that customers and potential buyers will see. From menus to signage, interior to your website, all of these areas are a chance to brand your business and show a consistent look that scores an impression.

Read More

Strategy and Consistency with Mobile Marketing Pays Off

Sunday, August 1st, 2010

mobile marketing 150x150 Strategy and Consistency with Mobile Marketing Pays OffMobile marketing takes time. It is not something a business can test for a month and say, “We gave it a shot, what’s next?” It takes time to grow a mobile database of your subscribers, time for acceptance to grow amongst your customers and you need a large enough list to measure ROI. At one month you are just beginning to grow your list with a steady flow and have only tested one or two text blasts.

With direct mail, you can send out 5,000 pieces and know within a week if your ad worked. Mobile marketing needs a large enough database and multiple text blasts to find that sweet spot of high redemption rates. You must test your mobile call to actions and allow time for your message to spread out across your social media, in store and integrated marketing platforms.

Read More

Integrating Mobile Marketing with Print Advertising

Tuesday, July 27th, 2010

mobile marketing and print advertising 150x150 Integrating Mobile Marketing with Print AdvertisingIntegrating your print advertising with your mobile marketing campaign will help expand the reach of your text marketing campaign efforts, reach new customers, and help to test the effectiveness of your print marketing.

Direct mail, newspapers, box toppers, Yellow Page advertisements, and coupon books are a few of the places you should add your mobile call to action. Integrating your mobile marketing campaign into these mediums will capture the cell phone numbers of customers and you can have an automatic auto-reply text message sent back with a coupon offer. Traditional print marketing redemption rates from direct mail or newspaper are around 2%-3%. When you integrate mobile you can reach higher redemption rates from this advertising up to 20% or more in cases.

Read More

Build Exclusivity With Text Message Marketing

Wednesday, July 21st, 2010

red velvet rope 150x150 Build Exclusivity With Text Message MarketingText message marketing is the perfect platform to try out new marketing techniques.  One great example is to build exclusivity.  You want to make your subscribers feel special and that they are getting deals or attending events that no one else is.  It’s a great way to keep them members longer and also get them spread the word to their friends so your campaigns go viral.

Read More

Mobile Marketing Couponing vs Traditional Paper Coupons

Tuesday, July 20th, 2010

coupons 150x150 Mobile Marketing Couponing vs Traditional Paper CouponsMobile marketing coupons hold huge advantages over paper coupons for both consumers and businesses. It is more cost efficient to distribute mobile coupons, the redemption rates are higher and it builds customer loyalty better than paper coupons used in direct mail or newspapers. As mobile marketing continues to grow, both businesses and consumers are becoming more open and educated about using mobile marketing to receive and distribute coupons through this channel.

How to Harness the Power of Mobile Couponing

Read More