Jessica Northey of Finger Candy Media, recently blogged about the new Facebook Places roll-out and the considerations you must take as a business owner before you jump into this new tool without considering the consequences.
Everyone in the tech world wondered when Facebook would create a geo-location based application and take over Foursquare‘s ‘unfair’ share of the market. Well it happened last week, to their chagrin, it has been met with a lot of criticism. But Facebook has become the number one place for relationship building/marketing for many brands and perfecting Third Screen integration is just a matter of time.
Consumer reviews on third party websites such as Yelp, Google Places, Twitter, Facebook, City Search and others are quickly becoming the new word-of-mouth advertising. Consumers are looking online now more than ever before making purchase decisions. 
Your business should have a consistent look across all platforms that customers and potential buyers will see. From menus to signage, interior to your website, all of these areas are a chance to brand your business and show a consistent look that scores an impression.
Mobile marketing takes time. It is not something a business can test for a month and say, “We gave it a shot, what’s next?” It takes time to grow a mobile database of your subscribers, time for acceptance to grow amongst your customers and you need a large enough list to measure ROI. At one month you are just beginning to grow your list with a steady flow and have only tested one or two text blasts.
Integrating your print advertising with your mobile marketing campaign will help expand the reach of your text marketing campaign efforts, reach new customers, and help to test the effectiveness of your print marketing.
Text message marketing is the perfect platform to try out new marketing techniques. One great example is to build exclusivity. You want to make your subscribers feel special and that they are getting deals or attending events that no one else is. It’s a great way to keep them members longer and also get them spread the word to their friends so your campaigns go viral. 
Mobile marketing coupons hold huge advantages over paper coupons for both consumers and businesses. It is more cost efficient to distribute mobile coupons, the redemption rates are higher and it builds customer loyalty better than paper coupons used in direct mail or newspapers. As mobile marketing continues to grow, both businesses and consumers are becoming more open and educated about using mobile marketing to receive and distribute coupons through this channel. 
