May 21, 2013

Just because you can see your desktop website on a mobile phone doesn’t mean your site is mobile-friendly. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your customers) in mind. A mobile-friendly site helps your business connect with customers and drive conversions. To make sure your site is mobile friendly, and to see your site through the eyes of your potential customers, take ten minutes to use the checklist on the next page and ask yourself the important questions about your mobile site while viewing your website on your Smartphone: Content Does the…

May 18, 2013

Make Your Business An Online Success By Following Our Website Marketing Tips Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website? If so, you are not alone. We realize that a lot of businesses find internet marketing very frustrating. There are literally thousands of different ways to market your business on the Internet, so we have put together some basic internet marketing tips we think will be useful to most local small business owners. Google+ Local Even…

May 16, 2013

As an owner, you need to oversee your text message marketing campaign. This seems obvious but too many business owners don’t truly take advantage of the full power of text marketing once they create an account. Here is how to really grow your list and let text marketing create new sales for your business. 1) Your Backing and Reinforcement: To get reliable results, it is necessary to remind your employees daily before start of each business day. Make sure they are promoting actively because the list created here becomes your important business asset, an asset that enables you to attract customers…

May 13, 2013

Your goal is to properly educate employees about your SMS marketing campaigns.  When training is complete, you should know that your staff is properly educated. Your training the employees how to properly present to customers that will lead to a opt-in text marketing list that will grow your business. This training should take approximately 15-30 minutes. The majority of this time will be spent actually interacting with customers yourself, and watching employees interact with customers. The following is a list we use when training new staffs in person. Points to cover: ● Effectively communicate the purpose of the mobile rewards club including: How…

May 11, 2013

Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to ‘Google’ your name or company when deciding whether to buy from you or use your services or not. While this is great news for consumers who can now make informed decisions about who they may or may not choose to do business with, it can be a nightmare for some businesses. Why? Because image is everything!  So every business (or individual) needs to monitor and manage their reputation. All you need is just one dissatisfied customer,…

May 10, 2013

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster and make it easier for mobile users to find what they need. Mobile websites also offer mobile-specific features like…

May 7, 2013

May 3, 2013

A mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success in today’s business world. In fact, some studies indicate that a majority of mobile users use apps more often than they access the Internet. This means if you are only using a traditional website as a marketing tool, you may be missing out on a large portion of your target audience. You’ve probably heard about mobile applications, but are not sure if they are the right fit for your business. To help you understand the benefits a mobile app…

April 30, 2013

The three biggest challenges facing small businesses in today’s market are: 1) Keeping your business full with customers, especially during non-peak hours. 2) Building a loyal list of repeat customers in this tough economy. 3) Breaking through the noise of getting potential customers to respond to advertising and marketing messages. Do any of these questions sound familiar to you? Have you been asking yourself how to do these things in your small business? If so, keep reading on… The average small business owner and their marketing and advertising campaigns are quite ineffective. The average business spends 3% to 10% of revenues on advertising….

April 27, 2013

Text messaging marketing involves sending text messages to mobile users who have opted-in to your mobile subscriber list. The basic premise is to remind consumers your company exists, which leads to repeat sales and customer loyalty. Mobile phone users keep their phones near them at all times and they love to receive and send text messages. The key to text messaging marketing involves providing a discount, a free item, or something else that the consumer finds valuable. But how does text message marketing actually help small business owners? Here are 5 of the top benefits a text message marketing campaign…