Showing posts from category: blog

Six Biggest Online Marketing Trends to Expect in 2014

October 7, 2013

2014 marketing predictions

It’s about that time of year when the small business online marketing forecasts startcoming out, even though we’re just about ready to get into October! Nevertheless, just like a good marketing strategy, you always give your customers what they want… especially when they don’t even know they want it! With that said, here’s our top six small business online marketing trend predictions for 2014. 1.  Little KISSes Will Go a Long Way KISS, you know it and love it…Keep it Simple Stupid. KISS is going to be the prevalent marketing strategy.  Simplistic messages are going to have a bigger impact over in-depth marketing…

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Your Business Can Navigate The Social Media Minefield

October 2, 2013

social media marketing

Social Media!  It’s all around us.  Everywhere you look it’s: ‘Like Us On Facebook’ here and ‘Tweet Us’ there.  We are surrounded by social media networks, and new ones are springing up all the time.  Even though some businesses have seen the value of social media, many more have failed to grasp the effect social media is having on the way businesses need to market themselves. Effective marketing relies on being able to target and reach the greatest possible number of potential customers.  If traditional marketing methods become ineffective or outdated, what should a business do? In the past, most…

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Why You Should Consider Pay Per Click Advertising For Your Business

September 26, 2013

Pay Per Click Marketing

What is Pay Per Click Advertising? Pay Per Click (PPC) is a type of sponsored online advertising that is used on a wide range of websites, including the search engines, where the advertiser only pays when a web user clicks on their ad. So you as a business would only ‘pay per click’ each time a web user clicks on your advertisement. PPC is a very cost-effective means to get your site noticed by your target audience very quickly. How PPC works Each search engine has its own PPC program, the most popular being on Google of course. So you…

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How To Protect Your Online Reputation

September 20, 2013

online reputation management

Your company’s reputation is its most valuable asset.  If it’s tarnished, you could lose customers and sales.  This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in life, we stand or fall on the status of our reputation.  Companies spend many years, and much money, building up a positive reputation through staff training, customer service policies, listening to customer feedback and more. Despite everything a business can do, a reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill…

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How Your Small Business Can Increase Your Twitter Followers

September 14, 2013

Increase Twitter Followers

It is rare to speak to a business owner who uses Twitter but who doesn’t want more followers.  A few might say the numbers aren’t important and they are only concerned with “quality followers”. However, it’s generally the ones who only have a few followers who make this argument. As a business owner why would you want more Twitter followers? Here are three good reasons: More followers provide social authority. Just like any other ranking system, the higher your follower count, the more people (your customers) assume you are an expert—or at least someone interesting and popular. It may not…

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The Top 7 Questions Small Businesses Ask About Social Media

September 8, 2013

social media marketing

Most small businesses we come into contact with realize how important social media is for their business and recognize the need to have a presence on the social media platforms like Twitter, Facebook and Google+. Most businesses who are too busy running their bricks and mortar business tend to find social media marketing and the technology surrounding it, intimidating. Social media can seem daunting at first but because many small businesses realize that social media is not a fad and it is here to stay they generally have some questions that they would like answered before they decide to get…

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Is the Death of Email Marketing in Sight?

September 3, 2013

email marketing dying

Seeing as Gmail is one of the largest email providers in the world, we’re going to go ahead and assume that at least some of you have Gmail accounts and have seen the new inbox first hand.  And considering the mass hysteria that the new inbox has caused in the email marketing industry, we’re going to go ahead and assume that the rest of you have at least heard about what happened.  Yeah, it’s a general nightmare. The New Gmail Inbox and What it Means for Email Marketing For the one or two of you who have been living under a rock, Gmail rolled out a…

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HELP! Why Is Nobody Visiting My Small Business Website?

August 29, 2013

website traffic generation

“HELP! Why is no one using my site?  I haven’t got a single sale!”   Every time I hear those words, it makes my smile because it takes me back to my first ever website. Boy, was I ever excited!  I had spent hours putting beautiful images into my new online galleries, writing and uploading information about my products and services, the ‘About Me’ page, my contact details, testing the contact form worked and making sure everything anyone could ever ask about was there on my site, ready and waiting to answer them. After a week of no-one contacting me, my…

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Google+ Fights Back Against Facebook

August 22, 2013

Google Plus vs Facebook

There’s a new hero in town… Google+ Fights Back Against Facebook. The online giant’s quest to be the new social media superhero. The Date… June 28th 2011 The Place… Eastside Internet Town The young ‘Baby Boy’ Business walks alone down the cyber streets.  As he turns into Hyperlink Alley, he hears a noise behind him.  Looking over his shoulder, he sees Jimmy the ‘Face’ Book, swinging a ‘Like’ in his direction. Panicked, he quickens his pace down the alley.  It’s dark, and the inexperienced business man doesn’t see the danger until it comes looming at him from the shadows… Tommy ‘Chirping Bird’…

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What Information to Include On Your Small Business Website

August 15, 2013

Website optimization

Deciding you want a website is the easy part. Often small businesses find that the most difficult process in building a new website (or revamping an existing website) is figuring out what to include on the website Yes, a designer or website developer can help you figure out how the site should look, work, flow, and function. But the actual content on the website – the pieces that are going to catch the eye of your prospective customer – is up to you. After all, it’s your site. You know who your customers are and what you want to say…

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