Showing posts from category: blog

Understand The Power Of Email Marketing In Your Business

August 8, 2013

small business email markeitng

Social Media sites like Twitter, Facebook and Pinterest are excellent ways to keep in touch and engage with your customers. However, because of their success many people claim that email marketing is dead and no longer relevant. Don’t listen to them, as nothing could be further away from the truth. Email marketing is alive and well and is still one of the most powerful and effective methods of online marketing and for keeping in touch with your customers. What is email marketing? First let’s establish what email marketing is and then show you why it is so effective in business….

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8 Reasons Your Business Needs to Be Online

August 3, 2013

small business online marketing

It is rare these days I see a business that is not online yet but once in a while I do and it makes my scratch my head in disbelief. The internet has the power to drive free sales and even when you factor in only time in most cases, the ROI is huge compared to traditional paid advertising. As a business owner, you will have witnessed first-hand how the Internet has had a huge impact on customers buying habits. In fact by now, unless your business is based in a cave in the outer reaches of Siberia you should…

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Google Plus Marketing How-To for Your Small Business

July 30, 2013

google plus business marketing

Google+ is the social media service you probably aren’t using yet but is one that you should take a second look at. Most businesses have a Facebook Page and Twitter account by now and Google+ is still growing at a fast rate attracting new consumers daily that can be lead to your business. There is not a lot of competition yet from other businesses and you can increase your customer count and sales by putting together an easy strategy for this service that won’t take up too much time when wrapped into your social media marketing strategy. There are so…

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Five Ways To Make Your Emails Mobile Friendly

July 22, 2013

email mobile marketing

Mobile marketing is an important tool of any well planned marketing campaign.  We show you how you can do it effectively for maximum results. Every morning my alarm goes off at 6:00am. I would love to say that I jump out of bed full of the joys of spring but that would be a lie. After thumping my alarm clock the very next thing I do, before I even get out of bed, is reach over for my iPhone and check my email. I don’t just do it once. I check it again during breakfast and then again on the…

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Facebook Makes Hashtag a Sign of the Times

July 15, 2013

facebook hashtags marketing

So, Facebook finally broke down and introduced the hashtag. Why did they finally do it now, but most importantly, why did they take so long? Well, there’s quite a few reasons and all of them are great news for small business marketers. Regardless of how long it took, Facebook hashtags are finally here and here’s what you need to take away from this social media addition. Facebook Trying to Keep the Youth Market The number one thing that seems to have prompted this rolling out of hashtags are the recent indications that Facebook is losing their younger audience to Twitter and Vine. As go the…

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Two Ways to Get around Promoting Your Facebook Posts

July 12, 2013

facebook marketing

Social media is still king when it comes to many marketing platforms, the only problem is that the teams running the marketing wings of Facebook and LinkedIn know this.  Of course, it only makes marketing sense that if somebody else is making money off of you, you should be making money off of them. This is why Facebook implemented the promotion button, making it easier to pay for advertising your posts, but harder to get your posts to gain organic viral status.  And while the promotion button does work very well-some would say too well considering some of the backlash that’s been seen from posters getting annoyed at…

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Is Facebook Hopping on the Video Craze Soon?

July 10, 2013

facebook vine marketing

It looks like Twitter has their biggest follower yet-Facebook.  Just weeks after Facebook followed suit and integrated hashtags into their social media platform, it looks like they’ll be adding a video component to Instagram, much in the same fashion that Twitter did with Vine. Vine has quickly become one of the biggest internet sensations, with one Facebook page dedicated to Vines gaining 2 million likes in less than two weeks.  The fans of Vine are rabid, sharing, liking, posting, tagging and commenting-any marketer not paying attention to Vine already, start now. Facebook’s Vine So, it’s pretty obvious why Facebook would want to implement their video platform into Instagram,…

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Extend your Performance with Ad Extensions on Google AdWords

July 8, 2013

google adwords extensions

If you aren’t using Ad Extensions on Google AdWords, it’s time to start now. They’re simple to set up, easy to use and boost your promotional and marketing reach. If that sounds like something you’d like to do-and it better if you want to make money in this game…then read up. Here’s a brief introduction to the different Ad Extensions Google AdWords provides. Figure out which is best for your product or service and then get to work. Sitelink Extensions Sitelink Extensions give you the capability to promote all of your landing pages right underneath your generic meta tag on the SERP. This not only gives the…

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7 Secrets to Getting a Flood of Customers From Craigslist

July 3, 2013

Craigslist Marketing

We all know that Craigslist ads are a huge opportunity to advertise our business and find new customers. Craigslist is one of the highest traffic sites on the web today, so obviously there are tons of businesses owners trying to leverage all those potential leads and the listings are both crowded and competitive. You probably want to know how to make the most of your listing, right? Otherwise your ad is bound to simply get lost in the endless stream of new posts that appear on Craigslist twenty-four hours each and every day. Like anything else, if your Craigslist efforts…

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7 Secrets to Optimizing Your Google Places Listing

June 29, 2013

Google Places Marketing

What is Google Places? Google Places is a business directory that helps users find the products and services they want, based on their location. Similar to sites like Yelp, this is a powerful tool for both consumers and business owners as well. You probably already know how many people have made the switch to Smartphones like the iPhone and Android. These touch screen phones are made to be web friendly and it comes as no surprise that owners of these devices are using them to find businesses nearby every day when on the go. In fact, you may be surprised…

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