April 1, 2013

Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business. One local business owner called Tom, who owns a fireplace store, has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more. This year alone he has spent over $6000 on advertising in his local newspaper with expensive…

March 28, 2013

Have We Got A Real Tweet For You In 2006 three young American dudes had a “daylong brainstorming session” and came up with the idea for Twitter. The reason they called it Twitter was because it means “a short burst of inconsequential information” and “chirps from birds.” Six years on and Twitter is booming. 140 million of us send approximately 340 million tweets per day. Not all tweets are inconsequential. It’s true that you can watch and participate in conversations of with rock stars, sports stars and film stars. However, Twitter is not just a place for celebrities to air…

March 25, 2013

St. Peter’s Square in 2005 and March, 13th, 2013. If your business doesn’t start mobile marketing this year your competition will leave you in the dust!

March 23, 2013

Unless you have been living in a cave all this while, you have a decent enough idea of how social media functions and how it can change the face of your small business marketing plan! Will social media marketing bring about a ‘Eureka’ change in your business? Will things step-up overnight? Like any other marketing technique, social media marketing campaigns need some time as well as patience and dedication to kick start them. But once your social media marketing campaigns hit full throttle, you will be glad that you put in the effort! Statistics say that attaining a new customer…

March 21, 2013

Learn how to increase sales with text marketing. Many are surprised at just how easy it is and your new text marketing list will be producing returns from the first day. Download our free text marketing report and 30 day action guide to learn how to increase sales with text marketing today.

March 19, 2013

It is no longer a novel idea to be active on social media networking websites when it comes to small business marketing techniques. More than 92 percent of companies in the country are using social media to bolster their marketing efforts. This means that just being there is not enough, it is important to measure your web presence, organize your web content, and target the right audience if you want your small business social media marketing efforts to succeed. One way to achieve the best results is to understand the user demographics for a particular social media networking website. This…

March 10, 2013

In a world of increasingly creative and diverse digital marketing techniques, the concept of using SMS marketing to promote your brand may seem a little outdated. After all, the utilization of social media not only allows marketers to employ a host of innovative and experimental strategies, but it also helps them to connect with a global audience of more than one billion and sell their product or service. While social media marketing and other similar techniques may be in vogue, however, this does not mean that they are the most effective. In fact, statistics suggest that SMS marketing offers significant…

March 4, 2013

While SMS text marketing statistics can be interpreted to support a number of different arguments, there are occasions when they offer genuine insight into the orientation of a market or industry. This information can be invaluable, and if you are a business owner it is important to stay in touch with breaking industry trends and analyse statistics before you implement your core strategies. This is especially important with evolutionary business practices such as marketing, which remain extremely malleable to technological innovation and creative thinking. SMS text marketing is one of the most popular methods of promoting a business in 2013,…

February 28, 2013

The year 2012 is being called ‘The Year of Mobile Marketing’ by marketing professionals. The primary reason for this is that 2012 was the year that saw people switching to smartphones from their ordinary mobile devices. In fact, a survey by Nielsen Wire suggests that nearly half of the mobile phone owners in the country have moved on to smart phones already! In the past, mobile marketing was relegated to just SMS or text messages but with the advent of a new breed of smartphones, mobile Internet is the name of the game. Consumers can now access websites through their…

February 24, 2013

There was a time when mobile phones were considered a revelation. Just five years ago, no one had heard of smartphones! However, 2007 saw the release of the iPhone which was followed by a variety of other smartphones. Jump ahead to today and there are very few people who don’t want or already have a smartphone! The growth of a new market of consumers also gives rise to a new audience to target marketing skills on. SMS or text marketing is one of the new faces of marketing in the 21st Century. While almost every company and brand try mobile…