Blow Your Sales Through the Roof With Groupon
Groupon is a relatively new way for you to get customers in your door. The testimonials from businesses that have utilized the power of Groupon are pretty amazing. It helps you gain new customers that are searching for new ways to enjoy your city. With Groupon you are guaranteed customers because they have spent money already before even visiting your business. Research has also shown that businesses who utilize this, notice that 9 out of 10 new customers were previous Groupon users of their business. Launched in almost 70 cities now with 4.5 million users, chances are you can take advantage of it today and watch your sales and customer base grow.
It is safe to say Groupon is a powerful way to get customers in your door. Along with other marketing trends such as mobile marketing, Foursquare, Facebook and Twitter, you don’t have to spend or throw money at advertising hoping something will work that produces even the smallest return on your investment.
Groupon uses collective buying and the power of social media to drive customers by the hundreds or in some cases thousands of new customers overnight to your door. Groupon features a daily offer of the best in your city, from restaurants to retail, sightseeing to museums. The offer is placed on their site, only if enough people join together and buy the offer, is it activated. This saves you from the old “half price hookups” usually run by radio stations and newspapers that only result in a few customers. By requiring a minimum number of customers to make the offer active, your customers get a great deal and you will get an avalanche of new business.
The best part about Groupon is it costs you ZERO! Zero dollars out of your pocket, Groupon reps handle all of the work and you get new customers. Sounds pretty easy and it is. The only catch is Groupon takes a portion of each offer you sell on their site. Don’t let this put you off because Groupon only makes money if you do making them a great marketing partner to have in your city. Of the thousands of businesses to be featured on the site, over 97% have returned to run another offer. These numbers should show you the power of the site.
Our favorite feature is the Groupon team writes your add for you. It is designed to pull maximum return for your offer and it does. No more trying to become a copyright expert just to get sales, they do it for you. Your offer also gets emailed out to the buyers in your city so it has the power with collective buying and social media to go viral amongst its users pretty quick. Like before you open for business for the day quick. Customers who buy your offer and want it to become active will tell their friends on blogs, twitter, Facebook and old fashion phone calls to let their friends in on the offer. This is similar in text marketing when you place a “FWD 2 a friend” at the end of each text blast so the offer spreads to others. Word out mouth marketing is still the most powerful form, even if done through text and social media.
The day after your offer is complete, Groupon mails you a check, your new customers get the offer by email, and they also send you a list of everyone who has taken advantage of the special. The demographics are single females, college educated, heavy into social media and with high disposable income. This is a highly attractive market demographic from a business standpoint and one of the hardest to reach with traditional marketing. Now with this site you can reach them with ease and make them your fans.
Worried that Groupon users are just coupon chasers with no disposable income? Think again, almost half of them with an income of $70,000!
When Groupon users come into your business you need to capture their information and add them to your list. This is a tech, social media and text savvy audience. Get them you sign up for your mobile marketing list and you can feel the impact of one run on Groupon for years to come.
Visit Groupon Works to learn more about Groupon for business and take action on this one before your competition does.
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