Surveys are an inexpensive way to improve your business providing you are willing and able to listen to the data collected. They can help you explore your customers buying habits, test new ad campaigns or product roll outs and find out what your customers want to keep them happy.
There are many different ways to conduct surveys. You can have simple cards in your businesses that customers fill out after purchase. You can implement easy to use online survey tools such as Survey Gizmo that integrates with Facebook, your website, email or text marketing lists. Send an invite our to your text message marketing list with the link to your survey. With Moto Message you can also create simple text-2-vote campaigns that can be used for surveys.
We think of guerrilla marketing as any way we can promote our business to new customers without having to spend money. It requires a little thinking outside of the box and forming partnerships with like minded businesses in your area that share your particular customer demographic.
Your Google Maps listing may be the first place potential customers read a review of your business. Now, like Yelp reviews, you can publicly respond to the good and bad if you have verified your listing. Respond to these reviews and engage your customers. Respond to the good by thanking them for their business and create true loyalty. Use the bad reviews as a chance to examine your business and turn the dissatisfied customer into a loyal follower.
Your business should have a consistent look across all platforms that customers and potential buyers will see. From menus to signage, interior to your website, all of these areas are a chance to brand your business and show a consistent look that scores an impression.
Hosting charity nights with local community groups, sports teams and charities is an easy way to drive new sales each week. This works great with restaurants as people have to eat every day, but you can also use it if you own a service related businesses and some retail stores. The premise is simple, have a local group host a charity night at your restaurant and you agree to donate back 10% to 20% of the sales from everyone who hands in a flier promoting the event.
No matter how good your pizza is, it will not matter if your pizza marketing strategies are not bringing customers in the door. Once you get them to try your pizza, they may be hooked for life, but just how do you get new customers during this economy and time of increased competition for the average pizza shop?
There are 3 basic methods for any business to increase their sales. Two of these can be done right now, this instant to increase your daily sales over the previous week. The third takes a little time but is something you can do before you open the store or even today for the more aggressive business owner.
As a small business owner or salesperson you are always on. You are always presenting, marketing, selling and producing. Failure to acknowledge this will prevent you from being as successful as you could be. I dare say it can actually do harm to your business.
Google has finally rolled out Tags, nationwide this past week. We have talked about the importance of local search a lot around here and believe this new advertising method for local businesses to make your listings stick out is going to have an immediate impact on businesses listed in a Google local map search pack.
We have talked in the past about the new dominance of local search with Google and other search engines. With over 30% of searches and increasing due to higher saturation of web enable mobile phones, it is pretty clear you need to take the time to update your local listings.
