Showing posts from category: Business

How To Protect Your Online Reputation

September 20, 2013

online reputation management

Your company’s reputation is its most valuable asset.  If it’s tarnished, you could lose customers and sales.  This article shows how negative reviews are not always what they seem and what you can do about it. In business, as in life, we stand or fall on the status of our reputation.  Companies spend many years, and much money, building up a positive reputation through staff training, customer service policies, listening to customer feedback and more. Despite everything a business can do, a reputation is a delicate object that can easily be smashed into a thousand pieces by a few ill…

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Ten Misconceptions About Reputation Management

June 2, 2013

reputation management

In the age of social media and technology, it is sometimes easy to forget this fact:  Just as the internet can have a positive effect on your business, it can also have some extremely damaging effects. As you probably know, before choosing a local company to do business with, many consumers go online to find out what other people are saying about them. While this can work in your favor if your brand has an overall positive online image, it can stop you dead in your tracks if there is more negative than positive posted about you online. Unfortunately, many…

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How Your Local Business Can Become An Online Giant

April 14, 2013

Small Business Marketing

Have you walked through your local town or city center lately? If you have, then perhaps like me, you will have seen huge changes over recent years. I don’t know about where you live but the little guys, the independents, have all but disappeared in my local town. The majority of the smaller family run stores that offered the personal touch have nearly all been swallowed up by chain stores and supermarkets that sell absolutely anything and everything. It is depressing when you see how many out of town supermarkets and retail parks there are now. Every city and major…

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How to Choose the Right Local Internet Marketing Firm for Your Business, Then Get The Most From Them

April 11, 2013

social media company

Transforming your business into an online giant is not particularly hard. In fact there are literally thousands of companies out there to help you set up the perfect internet marketing campaign. Unfortunately that is part of the problem. It can be daunting and confusing to try and find the right company to work with and one you can trust to give you the results you are looking for. It is very disheartening to see small companies trying to make their mark online, only to throw their hands in the air and give up because the whole prospect of getting started…

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How to Avoid Chasing Away Potential Customers

December 13, 2012

website mistakes to avoid

Your website has the potential to drive your customers away. Use these 6 tips to steer clear of some common website pitfalls. Attracting a potential customer to your website is hard enough but grabbing their interest and persuading them to buy or use your services is even more difficult. That is why it is so important to design your website so that you don’t frustrate or irritate your visitors, making them jump through hoops to find the information that they need.  Here are some examples of common website mistakes that make visitors leave a website within the first few minutes….

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Don’t be the Ostrich: Why You Need the Right Content Strategy

November 11, 2012

content marketing

Before anything else, take a moment to think of an ostrich. Keep in mind how it sticks its head in the sand, and then ask yourself one thing. Are you taking the ostrich approach to content or blog posts? You know, the kind where you publish new content to your website and write blog post haphazardly, and even then, it’s mildly incoherent because you spent so little effort on it? If you answered yes, then here’s a bit of good news. You’re not alone. Most business owners fall into the trap of thinking that content is just content, and that…

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Conducting Customer Surveys to Improve Your Business

November 6, 2010

customer service surveys

Surveys are an inexpensive way to improve your business providing you are willing and able to listen to the data collected. They can help you explore your customers buying habits, test new ad campaigns or product roll outs and find out what your customers want to keep them happy. There are many different ways to conduct surveys. You can have simple cards in your businesses that customers fill out after purchase. You can implement easy to use online survey tools such as Survey Gizmo that integrates with Facebook, your website, email or text marketing lists. Send an invite our to…

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Guerrilla Marketing: Using Cross Promotion to Reach New Customers

October 7, 2010

guerilla marketing

                We think of guerrilla marketing as any way we can promote our business to new customers without having to spend money. It requires a little thinking outside of the box and forming partnerships with like minded businesses in your area that share your particular customer demographic. When we owned pizza places we would rotate our box toppers a few times a month with other local businesses in the area. This provided they drop one of our fliers in their customer’s bags at check out. We had great success with dry cleaners, car…

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Google Places Update: Respond to Your Business Reviews

August 6, 2010

google place updates

Your Google Maps listing may be the first place potential customers read a review of your business. Now, like Yelp reviews, you can publicly respond to the good and bad if you have verified your listing. Respond to these reviews and engage your customers. Respond to the good by thanking them for their business and create true loyalty. Use the bad reviews as a chance to examine your business and turn the dissatisfied customer into a loyal follower. Here is one such example of responding to a negative customer review from Google’s Map Blog:

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Branding Your Business with a Consistent Look

August 2, 2010

business branding

Your business should have a consistent look across all platforms that customers and potential buyers will see. From menus to signage, interior to your website, all of these areas are a chance to brand your business and show a consistent look that scores an impression.

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