Capturing New Movers in Your Market for Long Term Sales Growth
New movers into your market place are fresh customers that you can capture to receive their long term business. Each time someone moves to a new community they need to replace their old services and necessities with new businesses. A new pizza place, restaurant, hair salon, oil change place. It is pretty easy to capture this business with the amount of companies set up to help a small business with their addresses.
New movers are easier to market to for the simple reason that they have no pre-conceived notion of any business in their area and will respond in high numbers to the correct marketing. New movers also show more loyalty long term than similar marketing sent to residents who already have their favorite place to do business in each category. Statistics show that they are 5 times more likely to become a long term customers than those you try to steal away from the competition.
A simple post card that welcomes the people to the community and an offer that contains no risk and no restrictions works best. If you own a pizza place an offer for a FREE large pizza will get them in the door. Any free service you can offer or product in other businesses is something most people can’t refuse. You then have this one opportunity to provide outstanding customer service, welcome them to the community and make them feel like this is where their future business belongs. Capture this new customer on your text marketing list while they are in your store and you will solidify the relationship with this new customer.
There are several marketing programs out there for new movers. The most effective is a simple two sided postcard with an offer for something FREE. You can set your geographic circle or zip codes you wish these postcards to be mailed to each month and cap the number that go out. To keep it consistent and for better marketing budget planning, keep the number the same every month and gauge the response before increasing the number sent.
It is far easier to convert a new mover to a long term customer than to steal a customer away from another business. Start a plan this week to set up your new mover program with a direct mail company that specializes in this and the program will run automatically while you enjoy the long term sales growth each month.
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Jamie Bong7:20 am on August 12th, 2010
With the increase of internet coverage, people are more likely to find out about your services even before they move in so I guess you can also make updates on your social networks targeting movers to your area.
Noel12:59 am on August 13th, 2010
Great addition Jamie, that’s a splendid idea. More people are highly dependent on the internet and I assume that new movers would check on a prospective community first. Its fair to say that they’d check for hospitals, groceries, schools, restaurants etc. within the area too.
Thea9:56 pm on September 10th, 2010
Capturing new movers in the community helps in sales growth. Leaflets and post cards right through their doors.
And the very fast and most widely use by customers the online marketing is a biggest contributor in sales growth.
Beth10:53 am on January 4th, 2011
If your new mover program offers a gift or information about your services. Would you recommend an online response card (ie. Visit wwww.freegift.com to recieve your free gift) or using a traditional mail response card (business reply envelope provided of course)?
Shane12:06 am on January 5th, 2011
Beth, we recommend sending a large size full color postcard. We have used this for restaurants in the past and the response is great. Bring in the postcard to redeem offer for free pizza or appetizer. If you are a service business, offer something of solid value in the $20 range. This will get new movers in the door.