Consumer Review Statistics that Drive Word-Of-Mouth Advertising
Consumer reviews on third party websites such as Yelp, Google Places, Twitter, Facebook, City Search and others are quickly becoming the new word-of-mouth advertising. Consumers are looking online now more than ever before making purchase decisions.
SearchEnginePeople.com compiled 12 statistics about this new “revolution.”
1. Traffic to the top 10 review sites grew on average 158% last year (Compete.com)
2. 97% who made a purchase based on an online review found the review to be accurate (Comscore/The Kelsey Group, Oct. 2007)
3. 92% have more confidence in info found online than they do in anything from a salesclerk or other source (Wall Street Journal, Jan 2009)
4. 90% of online consumers trust recommendations from people they know; 70% trust unknown users, 27% trust experts, 14% trust advertising, 8% trust celebrities (Econsultancy, July 2009, Erik Qualman, Socialnomics)
5. 75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)
6. 70% consult reviews or ratings before purchasing (BusinessWeek, Oct. 2008)
7. 7 in 10 who read reviews share them with friends, family & colleagues thus amplifying their impact (Deloitte & Touche, Sept. 2007)
8. 51% of consumers use the Internet even before making a purchase in shops (Verdict Research, May 2009)
9. 45% say they are influenced a fair amount or a great deal by reviews on social sites from people they follow (46% say reviews in newspaper or magazine influence them.) (Harris Poll, April 2010)
10. 34% have turned to social media to air their feelings about a company. 26% to express dissatisfaction, 23% to share companies or products they like. (Harris Poll, April 2010)
11. Why do they share? 46% feel they can be brutally honest on the Internet. 38% aim to influence others when they express their preferences online (Harris Poll, April 2010)
12. Reviews on a site can boost conversion +20% (Bazaarvoice.com/resources/stats ‘Conversion Results’)
The internet word-of-mouth revolution gives your the power to respond to praises and critics alike. Businesses who engage customer reviews online can benefit greatly if done correctly.
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.