FingerCandyMedia.com Friday- One Size Does Not Fit All

The way I consult clients *on paper* looks more like a tree graph where each answer forms the next question. There is not a one-size-fits-all answer for any of them, but I have found some great questions that help you set up a strategic way to accomplish productivity goals!

I use a Get a G.R.A.S.P. system I created that is similar to what some sales people call a C.N.A. (Client Needs Analysis). This helps me work with a client to determine Goals, Reach, ABCs, Socialality and Promotional opportunities.)

Goals (what are you trying to do?)
Reach (who are you trying to reach?)
ABC’s (what do your platform participation sites look like?)
Sociality (what do you want to talk about?)
Promotion (how will you get audience to follow you?)

It is important clarify and target Social Media goals, meaning clearly determine what constitute as a productivity measurement? Usually it will mirror marketing goals. If you are trying to send more traffic to website or specific elements of website and gain more followers on specific Social Media Platforms you will want to set up your your online efforts to facilitate this visually. If you are trying to increase Search Engine Optimization (SEO) ranking, you will want to figure out what key words matter to your potential followers/clients/listeners.

Do you know who your target audience (best “customer”) is and when do they use Social Media?
What are your rules of engagement with this audience?

Take an overall look at your Social Media Platform sites….branding doesn’t alway have to jump off the page, should make sense for your demographic appeal.

Content is King but consistency is his Queen, worse that doing nothing is starting and then stopping.

You may also want to consider adding Social media guidelines for company personal & professional engagement, I found it is better to have them and not need them than to need them and not have icon smile FingerCandyMedia.com Friday One Size Does Not Fit All

Craig Johnston from RadioWorld.com did a pretty nice feature on me and my Broadcasting and Social Media ideas. It really covers the basics.

Today’s blog post brought to us today from Jessica Northey at FingerCandyMedia.com. Finger Candy Media helps Celebrities, Musicians, Brands and Businesses use Social Media strategically to accomplish productivity goals. Check back every Friday for more from Jessica. Follow her on Twitter HERE or Like on Facebook HERE.

About the author

Author: Shane Farrell. Shane has been in the restaurant business his entire live. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed. Google +