FingerCandyMedia.Com Friday: “You’re Doing It Wrong!”
Chris Brogan wrote a blog post awhile back titled YOU’RE DOING IT WRONG. If you have ever heard me speak on stage or in person, I always talk about this revelation. It is as obvious online, as it is in real life that you “can’t compare your insides to other people’s outsides.” It just doesn’t work. SO if your goals aren’t the same as my goals, than I am probably doing Social Media wrong, to you, right?
Here are my original goals:
-Become Music/Radio Industry Social Media Expert
-Make more connections
-Get 10,000 followers
-Make certain amount of money
-Be of service to others
-Give back to the Music/Radio community
I have achieved them all AND THEN SOME! You may think I tweet too much, or post too much, not enough, follow too many people, don’t like my blog, or the colors I use, the name of my company, think I am silly…but I am meeting my goals and absolutely benefiting in a way that makes sense for me and my goals!
If you are a Broadcast/Music industry professional you will want to set goals and figure out what you want Social Media to do for you? Are you trying to brand, get more listeners/fans, interact with current listeners/fans, build relationships, drive traffic to a website, sales, use for communicating?
When you decide what you are trying to do you can figure out who you are going to do it to, and how you will do it …translation: strategy! Figure out what Social Media platforms work best for your goals. Twitter is amazing at driving traffic to a blog or even a Facebook fan page, but you will have to get followers. How will you do that? Well, for one, you can follow people you think are interesting and then try to be interesting, You can also try following the followers of other local media outlets, especially your competitions if you have any.
What content will you post to attract followers on Facebook and Twitter? Will it entertain, inform, give a benefit to users, build relationships through personal contact? Some audiences are very comfortable reading blogs but not using Facebook or Linkedin, others might like the convenience of microblogs like Twitter. The million dollar question i how can you help people have a relationship with your brand through blogs, texts, messages, posts etc?
It is important to factor in how you will measure whether or not you are meeting your goals. There are great analytical programs for Twitter, Facebook and websites. You can find out your ranking in a geographic area. Ranking based on the hashtags you chose. You can use sites like TwitterCounter, Klout or SocialMention and Facebook has incredible insights on their fan pages! SO, remember as long as you are doing it right for YOU and YOUR goals, what other people think is none of your concern.
Today’s blog post brought to us today from Jessica Northey at FingerCandyMedia.com. Finger Candy Media helps Celebrities, Musicians, Brands and Businesses use Social Media strategically to accomplish productivity goals. Check back every Friday for more from Jessica. Follow her on Twitter HERE or Like on Facebook HERE.
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.