A mobile call to action invites people to sign up for your mobile database. It can be as simple as telling your customers at the checkout, displaying simple signs in your businesses or for maximum impact you can integrate your mobile call to action into your existing traditional advertising.

“Text PIZZA to 83936″ is a simple mobile call to action. To make it more effective we recommend adding a distinctive benefit that will show the customer what they will receive in exchange for their mobile number.

“Text PIZZA to 83936 to Join our VIP Pizza club and receive a Free 2 liter soda with your next order instantly.”

Giving something away or a steep discount will grow your list faster and most effective than expecting customers to give their mobile number out for an unknown benefit. Remember you are wanting to build a mobile list of customers, that when you send an VIP message or offer to, they will respond that day, increasing your sales and customer frequency.

They most effective mobile call to action offers are:

1) FREE: It is the most powerful word in advertising and people will have no problem allowing you to message them in the future for a free item now.

2) BOGO: “Buy One, Get One” offers are also extremely effective and allow you to still make a profit in exchange for a customer whose lifetime value will help increase your sales.

3) REWARD: Reward based offers give customers a product or service at a discount or free in exchange for purchasing a product or service.

No matter your business, there are effective call to actions that will build your database list quickly. This list will continue to grow week after week, providing you with a responsive customer base that will bring sales to you after receiving a text message blast.