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Those Influenced by Mobile Marketing

mobile marketing Trends 150x150 Those Influenced by Mobile MarketingThe February 2011 edition of Ad-ology’s Marketing Forecast looks at the consumers influenced by mobile marketing. Highlights include 49.2% of people use mobile marketing for home furnishing shopping and 46.6% are casual clothing shoppers.

Other interesting facts from the study of those influenced by mobile marketing online:

  • Check the news online: 57%
  • Check the weather online: 54.2%
  • Bank online: 50%
  • Shop online: 34.5%

These same people also share these offline habits:

  • Listen to local radio: 82%
  • Read a printed newspaper: 71.2%
  • Subscribe to cable: 60.1%

Psycho-graphic data of these users show:

  • Technology lovers: 39.3%
  • Outgoing: 32.5%
  • Having more time than money: 32.5%
  • Leaders: 32.1%
  • First to own one: 16.4%

Check out the full video below which also includes stats from a recent study about small business owner social media site usage. Fast forward to the one minute mark to skip past the Pharma marketing report.

About the author

Those Influenced by Mobile Marketing Author: Shane Farrell. Shane has been in the restaurant business his entire live. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed. Google +

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