May 21, 2013

Just because you can see your desktop website on a mobile phone doesn’t mean your site is mobile-friendly. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your customers) in mind. A mobile-friendly site helps your business connect with customers and drive conversions. To make sure your site is mobile friendly, and to see your site through the eyes of your potential customers, take ten minutes to use the checklist on the next page and ask yourself the important questions about your mobile site while viewing your website on your Smartphone: Content Does the…

May 18, 2013

Make Your Business An Online Success By Following Our Website Marketing Tips Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website? If so, you are not alone. We realize that a lot of businesses find internet marketing very frustrating. There are literally thousands of different ways to market your business on the Internet, so we have put together some basic internet marketing tips we think will be useful to most local small business owners. Google+ Local Even…

May 11, 2013

Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to ‘Google’ your name or company when deciding whether to buy from you or use your services or not. While this is great news for consumers who can now make informed decisions about who they may or may not choose to do business with, it can be a nightmare for some businesses. Why? Because image is everything!  So every business (or individual) needs to monitor and manage their reputation. All you need is just one dissatisfied customer,…

April 26, 2013

No matter what business you are in, you need to have an online presence. Your customers and prospects use the internet daily to find the products and services they need.  If your business can’t be found online, they will have no other choice but to buy from the places they can find online – and that is your competitors! However, giving your business an online presence is more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with an engaging, informative website, a Facebook page…

April 23, 2013

Congratulations!  You’ve made the decision to take your business online. You’ve built your website and you’re ready to start taking orders, but where are all the customers you thought would be knocking on your virtual door?  Perhaps they have gotten lost?  Or is it that they would be on their way to you….if only they knew you existed! If you are not clued up on Search Engine Optimization, then unfortunately it’s going to be the latter. They simply can’t find you. Search Engine Optimization, (SEO for short), is the process of improving the ranking of your website on the major…

April 14, 2013

Have you walked through your local town or city center lately? If you have, then perhaps like me, you will have seen huge changes over recent years. I don’t know about where you live but the little guys, the independents, have all but disappeared in my local town. The majority of the smaller family run stores that offered the personal touch have nearly all been swallowed up by chain stores and supermarkets that sell absolutely anything and everything. It is depressing when you see how many out of town supermarkets and retail parks there are now. Every city and major…

April 11, 2013

Transforming your business into an online giant is not particularly hard. In fact there are literally thousands of companies out there to help you set up the perfect internet marketing campaign. Unfortunately that is part of the problem. It can be daunting and confusing to try and find the right company to work with and one you can trust to give you the results you are looking for. It is very disheartening to see small companies trying to make their mark online, only to throw their hands in the air and give up because the whole prospect of getting started…

April 1, 2013

Most businesses are on a tight budget, especially when it comes to marketing. Many companies are finding that they don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your business will have a detrimental effect on your business. One local business owner called Tom, who owns a fireplace store, has just put a closing down sign in his store window because nobody is visiting his store and he says he can’t afford to advertise any more. This year alone he has spent over $6000 on advertising in his local newspaper with expensive…

February 20, 2013

Small businesses need to get the maximum out of their website.  These tips show how to increase the sales potential of business websites without incurring any cost. Every business could do with some extra sales. Here are 7 no cost conversion tips that quick and easy to implement but will significantly increase your profits week in, week out. Limit the Time and Offer You will sell a lot more products if you place a time or number limit on what you are offering. “This offer is good forever and just buy whenever you feel like it” does not convert very…

January 16, 2013

Claiming your Google+ Local page is essential for every business and this is the reason why: The way your customers look for information about the products and services they need has changed forever. A massive 82% of customers now look for a local business on the Internet instead of traditional means such as the phone book or newspapers. If you want your business to be an online giant, you need to ensure your business is one of the first results a potential customer sees when they are searching online. Having your business listed on Google Plus Local is a vital…