June 16, 2013

Finding new customers every week is the lifeblood of any business. Even if you have a steady base of loyal customers, if you do not continue effective marketing methods, your base will eventually dwindle to zero through natural attrition and competition. The lifecycle of a customer in today’s world is less than 3 years so you must constantly be marketing to new potential customers and get them through your doors or to your website to spend money. Once you have that new customer, you must keep them spending money by building a list via text message marketing or email marketing….

June 10, 2013

One of the most powerful digital marketing methods in the modern era is email marketing. Email marketing has helped many small businesses stay connected to local consumers simply by staying in touch with them on a regular basis. Email is no longer limited to desktop and laptop usage; most consumers today check their email several times per day right from their mobile devices.  Therefore, email is the perfect way to put your business in front of your target audience. Over the years, some misconceptions about this trusty way for brands to communicate with their customers have emerged. This has turned…

June 5, 2013

When it comes to generating more leads and sales for your local business, have you ever considered online videos as a potential marketing tool? Unfortunately, many small businesses still are not using online videos in their marketing funnels. Consumer video viewing has grown tremendously over the past few years, and it’s expected to continue. In fact, approximately 100 million internet users watch online videos daily. You may be thinking that they’re not watching the type of videos your company would produce. But the fact is that many online video viewers are looking for tips or advice on topics related to…

May 21, 2013

Just because you can see your desktop website on a mobile phone doesn’t mean your site is mobile-friendly. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your customers) in mind. A mobile-friendly site helps your business connect with customers and drive conversions. To make sure your site is mobile friendly, and to see your site through the eyes of your potential customers, take ten minutes to use the checklist on the next page and ask yourself the important questions about your mobile site while viewing your website on your Smartphone: Content Does the…

May 18, 2013

Make Your Business An Online Success By Following Our Website Marketing Tips Have you ever wondered why some local businesses seem to thrive and be incredibly successful at marketing themselves on the Internet while others can’t even manage to get one customer to their website? If so, you are not alone. We realize that a lot of businesses find internet marketing very frustrating. There are literally thousands of different ways to market your business on the Internet, so we have put together some basic internet marketing tips we think will be useful to most local small business owners. Google+ Local Even…

May 11, 2013

Managing your online reputation is an important component of online public relations. In this day and age your potential customers will probably decide to ‘Google’ your name or company when deciding whether to buy from you or use your services or not. While this is great news for consumers who can now make informed decisions about who they may or may not choose to do business with, it can be a nightmare for some businesses. Why? Because image is everything!  So every business (or individual) needs to monitor and manage their reputation. All you need is just one dissatisfied customer,…

April 26, 2013

No matter what business you are in, you need to have an online presence. Your customers and prospects use the internet daily to find the products and services they need.  If your business can’t be found online, they will have no other choice but to buy from the places they can find online – and that is your competitors! However, giving your business an online presence is more than simply putting up a little website with your company’s address and phone number. It means setting up a virtual version of your business, with an engaging, informative website, a Facebook page…

April 23, 2013

Congratulations!  You’ve made the decision to take your business online. You’ve built your website and you’re ready to start taking orders, but where are all the customers you thought would be knocking on your virtual door?  Perhaps they have gotten lost?  Or is it that they would be on their way to you….if only they knew you existed! If you are not clued up on Search Engine Optimization, then unfortunately it’s going to be the latter. They simply can’t find you. Search Engine Optimization, (SEO for short), is the process of improving the ranking of your website on the major…

April 14, 2013

Have you walked through your local town or city center lately? If you have, then perhaps like me, you will have seen huge changes over recent years. I don’t know about where you live but the little guys, the independents, have all but disappeared in my local town. The majority of the smaller family run stores that offered the personal touch have nearly all been swallowed up by chain stores and supermarkets that sell absolutely anything and everything. It is depressing when you see how many out of town supermarkets and retail parks there are now. Every city and major…

April 11, 2013

Transforming your business into an online giant is not particularly hard. In fact there are literally thousands of companies out there to help you set up the perfect internet marketing campaign. Unfortunately that is part of the problem. It can be daunting and confusing to try and find the right company to work with and one you can trust to give you the results you are looking for. It is very disheartening to see small companies trying to make their mark online, only to throw their hands in the air and give up because the whole prospect of getting started…