Every single position you can rise in the search engine translates into more site traffic and more sales. With the recent integration of Google Places into organic search results means paying attention and actually doing something about your rankings is more important than ever.
As search engines become accessed more from mobile devices and local search terms comprising over 60% of searches on mobile devices, the factors that affect rankings have shifted a little. We think what we are about to share with you is crucial NOW, few businesses that rely on local search even know about it and it will help you jump in the rankings.
Found a pretty smart guerrilla marketing strategy to take business from your competition using 
As a small business owner you get way too many visits from door to door salespeople. Among the worse are the suit and tie wearing yellow page sales people. We know first hand how they can ruin your afternoon. Having owned 5 restaurants in the past you can spot the yellow page sales guy from a mile away. They have an answer for every rebuttal and it seems no matter what you say, they have the answer why not advertising in the yellow pages will lead to the demise of your business.
Google Boost is rolled out in select cities to enhance Google Place features. Google Place listings are triggered by local search terms that display a map listing. If you search “Chicago Pizza” you will first see the Place listings followed by organic search listings. Through effective SEO management and strategy you can improve your Place rankings. Google Boost allows you to ignore that and pay for higher listings.
Check out your Google Place page listing and you will now find a new section, “Reviews from around the web.” This section will provide the reader with reviews from customers from other sites such as Yelp, CitySearch.com, Zagat.com and others.
You probably have a good idea of your local competition in the offline world. You drive by them on your way to open your business. Your customers may tell you things you hear. Sales reps often visit these businesses and sell to them as well. You see their ads in newspapers or have gotten a direct mail piece at your home from them. It is easy to tell how you stack up offline with your competition, but what about online?
Business owners view customer review sites in different lights. Some hate them and vow never to visit or listen to reviews on these sites. Others are thankful for the reviews that have brought them god fortune. We have written about or belief that interacting with these sites is a good thing and they should not be ignored. This mostly after attending the National Restaurant Association show in Chicago this past year and hearing from industry insiders about business owners who have become proactive on these sites.
If you are already using Facebook successfully with a page for your small business then exploring advertising on their site is certainly worth looking at. Facebook advertising provides you a highly targeted method of getting your message in front of your target audience. Facebook makes it easy to choose your target audience, budgeting of your ads and analytics to make sure you are getting the return you need.
Advertising is geared towards the long haul, while promotion is used to drive customers to a product or site for an immediate short term result. A perfect example in our 
