Mobile Marketing | Moto Message

Young Adults the Most Active Users of Text Messaging

Thursday, January 19th, 2012

A study by Pew Internet confirms that text messaging is the most common use of mobile phones outside of voice calls. Some 73% of all users use text messaging and send or receive an average of 41.5 messages a day. If your primary marketing demographic is 18-29 year old people, the reach potential for your customer base is staggering. 95% of people aged 18-29 use text messaging daily. In this demographic, an average of 87.7 messages are sent or received each day.

For those of you with businesses in college towns or focused on a younger demographic, the potential for you to reach out and market to this audience directly with text marketing is huge. No other medium allows you to build a list of customers that want to receive your offers and market to them where they communicate.

SMS Marketing White Label Launch Next Week

Wednesday, January 18th, 2012

After many months of development, we are closing in on our official launch date of January 23, 2012 for our much anticipated white label program for text message marketing.

Please fill out the online form and tell us a little about you and your company. This will only take a minute of your time and will help us to ensure we are a great match to work together.

FILL OUT THE WHITE LABEL APPLICATION HERE

We are opening slots in blocks of 5 to ensure we are able to provide the best customer service and support available in the white label market.

Features Include:

The ability to integrate our SMS marketing platform with your website and company.
Fully brandable interface.
Accept payments directly and set your own pricing.
Sign up customers automatically online.
All of the SMS campaign types featured at Moto Message.
No technical skills required.
Training and support included to maximize your potential.

Text Message Marketing White Label Program Update

Wednesday, December 28th, 2011

We will be launching our powerful text message marketing white label program in January 2012. This SMS platform is for agencies who would like to offer SMS marketing to existing and new customers. The platform will utilize Moto Message’s technology integrated into your own website.

If you are interested in adding text message marketing to your suite of marketing options for your clients, please join our early notification list. We will be opening the program in waves of 10 to ensure we are able to provide the same high level of customer service that we do to our own clients.

Agency partners will be able set set their own rates, accept direct payments and create robust text marketing campaigns that will help their clients increase sales and exposure into 2012 and beyond.

Join the email list here to receive notification in mid January of the first 10 spots to open.

Mobile Pull and Mobile Push Marketing

Tuesday, December 13th, 2011

Mobile pull marketing and mobile push marketing are terms also used for text message marketing. Mobile pull marketing is a way to have your potential customers interact with your advertising and “pull” them into a purchase. A method to use Moto Message for mobile pull marketing is adding a “text call to action” on your print marketing, online marketing and in store. The customer responds by texting your keyword to our shortcode, 83936. A text message special offer is automatically returned to the customer with the goal of pulling them into taking action towards a purchase.

Which Mobile Marketing Mediums Lead to Purchases?

Tuesday, November 15th, 2011

A study by ExactTarget finds that 41% of smartphone users have used a text message received via a mobile marketing campaign to make a purchase. The study also shows that 56% have used an email message received on their smart phone to also make a purchase. We would believe that if the study was conducted amongst all mobile phone users, the percentage of people who used a text message to make a purchase would be higher due to the fact that smartphones only account for roughly 45% of all mobile phones. Over 97% of mobile phone users send and receive text messages while the number that use mobile email is much lower.

View the complete eMarketer slideshow here.

Segmenting Your Mobile Marketing Keyword Lists

Tuesday, September 6th, 2011

Capturing your customer’s information through mobile marketing is critical to your success!

You can market to them over and over again in a very cost effective way. You can even create different keyword lists based on interest, which is known as segmenting.

Example:

The owner of a lounge/restaurant is told by certain clients they are only interested in the restaurant and not the lounge. These customers only want to receive marketing messages about your restaurant, and will not be responsive to drink or other lounge related promotions. Going a step further, you will find that certain customers are “lunch crowd” only – more than likely because of the proximity that you are to where they work. These customers are probably only interested in getting messages about lunch.

Difference between a Mobile Deal and a Daily Deal

Tuesday, August 9th, 2011

So what’s the difference between a “mobile deal” vs. a “daily deal”?

Many restaurant owners are using Daily Deals today. They want to “drum up new and repeat business” and think the Daily Deal will get them there. Sites such as Groupon, Living Social, Facebook Deals, Google Offers are all examples. The important takeaway from this strategy is not the first surge of business, but the REPEAT BUSINESS from those new clients.

So how do you do get the repeat business?

Mobile Marketing Continues To Be Dominated By SMS Marketing

Tuesday, July 5th, 2011

Mobile marketing can take many forms from SMS or text message marketing, MMS, QR codes, mobile websites and banners, blue tooth and apps. With all of the new methods of mobile marketing the continue to roll out as smart phone growth continues strong growth, SMS marketing continues the strongest growth and holds the most promise over the conceivable future. SMS marketing provides an easy inroad for businesses wishing to reach their customers using the mobile channel. Cost and speed of implementation along with immediate feedback in form of increased customer counts make text marketing the go-to choice for mobile marketing.

eMarketer reports that revenue from mobile text messaging will rise this year to almost $12 billion. The rise can be attributed to the relatively low number of businesses who have implemented text marketing in the past the continued rise of businesses who say they plan on starting text marketing in 2011.

Five common SMS marketing mistakes

Wednesday, June 1st, 2011

Even with all of the information available on SMS marketing, it is still a relatively new marketing medium and with quick adaptation from businesses, mistakes do happen. Common mistakes can lead to lower opt-in rates, low redemption rates and a SMS marketing campaign that does not meet your expectations. Rimma Kats from Mobile Marketer helps out with an article on 5 common SMS marketing mistakes to avoid and how to make your next mobile marketing campaign a success.

Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature phones continue to dominate the market and many consumers can be reached on them.

Mobile Marketing Check-Ins On The Rise

Thursday, May 26th, 2011

The number of consumers using mobile marketing geo-location sites is expected to double over the next 5 years according to eMarketer. Sites such as Foursquare, Gowalla and Loopt continue to grow in the number of users and businesses claiming their profiles and offering check-in deals. As with any technology marketing medium, it is better to be an early adopter and gain market share then try to catch up after your competition has taken your customer base out from under your nose.

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