May 16, 2013

As an owner, you need to oversee your text message marketing campaign. This seems obvious but too many business owners don’t truly take advantage of the full power of text marketing once they create an account. Here is how to really grow your list and let text marketing create new sales for your business. 1) Your Backing and Reinforcement: To get reliable results, it is necessary to remind your employees daily before start of each business day. Make sure they are promoting actively because the list created here becomes your important business asset, an asset that enables you to attract customers…

May 13, 2013

Your goal is to properly educate employees about your SMS marketing campaigns.  When training is complete, you should know that your staff is properly educated. Your training the employees how to properly present to customers that will lead to a opt-in text marketing list that will grow your business. This training should take approximately 15-30 minutes. The majority of this time will be spent actually interacting with customers yourself, and watching employees interact with customers. The following is a list we use when training new staffs in person. Points to cover: ● Effectively communicate the purpose of the mobile rewards club including: How…

May 10, 2013

Long gone are the days of placing an advertisement in the Sunday paper, hoping to reach the masses. In the instant information world of today, a website is a must-have for any company looking to seriously market to their target audience. Traditional websites are good. However, in order to cater to mobile users, every business needs a mobile-friendly website. Mobile websites are formatted to be accessed by mobile handheld devices such as iPhones, Tablets, Androids and the Blackberry; they load faster and make it easier for mobile users to find what they need. Mobile websites also offer mobile-specific features like…

May 7, 2013

May 3, 2013

A mobile app, or a software application for mobile devices that centers around your company, has become almost essential for success in today’s business world. In fact, some studies indicate that a majority of mobile users use apps more often than they access the Internet. This means if you are only using a traditional website as a marketing tool, you may be missing out on a large portion of your target audience. You’ve probably heard about mobile applications, but are not sure if they are the right fit for your business. To help you understand the benefits a mobile app…

April 30, 2013

The three biggest challenges facing small businesses in today’s market are: 1) Keeping your business full with customers, especially during non-peak hours. 2) Building a loyal list of repeat customers in this tough economy. 3) Breaking through the noise of getting potential customers to respond to advertising and marketing messages. Do any of these questions sound familiar to you? Have you been asking yourself how to do these things in your small business? If so, keep reading on… The average small business owner and their marketing and advertising campaigns are quite ineffective. The average business spends 3% to 10% of revenues on advertising….

April 27, 2013

Text messaging marketing involves sending text messages to mobile users who have opted-in to your mobile subscriber list. The basic premise is to remind consumers your company exists, which leads to repeat sales and customer loyalty. Mobile phone users keep their phones near them at all times and they love to receive and send text messages. The key to text messaging marketing involves providing a discount, a free item, or something else that the consumer finds valuable. But how does text message marketing actually help small business owners? Here are 5 of the top benefits a text message marketing campaign…

April 24, 2013

QR codes are “barcodes” that can be read by any digital imaging device, such as a camera on a smartphone. They were originally developed in the automotive industry by Toyota in order to easily track car components. However, as cameras have become a standard component in most mobile phones, the advantage of these codes in other areas has become apparent. Here are the top 5 benefits of using QR codes for your business: 1.   QR Codes Are Versatile These codes can be used to store information that is only visible once the code is scanned by a mobile phone or…

April 22, 2013

Hardware developers are able to piece together innovative products in the span of one or two years due to the rate at which technology advances. The biggest example of such a prime evolution is the smartphone. The beauty of technology is the way it evolves. Year after year, consumers are given the choice of obtaining the latest generation smartphones where each generation overshadows the last by packing in more features and physical capabilities. Phones have now evolved from a simple means of communication, into devices that truly defines each one of us individually. There are many ways a user can…

April 21, 2013

Mobile marketing is a broad term for marketing to consumers via their mobile devices. Text messaging, mobile web sites, mobile apps, and QR codes are the most popular forms of mobile marketing being used today. Due to the fact that more and more consumers are purchasing mobile phones, it is the perfect way to put your business in front of your local target market. Mobile marketing can benefit your company with cost-effective advertising, increased ROI, instant accessibility, and higher ad responses. Here are 5 benefits of mobile marketing for small businesses: 1.   Mobile Marketing is Here to Stay Mobile internet…