Blog: Mobile Marketing

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Text Message Marketing White Label Program Update

Wednesday, December 28th, 2011

WhiteLabel1 150x150 Text Message Marketing White Label Program UpdateWe will be launching our powerful text message marketing white label program in January 2012. This SMS platform is for agencies who would like to offer SMS marketing to existing and new customers. The platform will utilize Moto Message’s technology integrated into your own website.

If you are interested in adding text message marketing to your suite of marketing options for your clients, please join our early notification list. We will be opening the program in waves of 10 to ensure we are able to provide the same high level of customer service that we do to our own clients.

Agency partners will be able set set their own rates, accept direct payments and create robust text marketing campaigns that will help their clients increase sales and exposure into 2012 and beyond.

Join the email list here to receive notification in mid January of the first 10 spots to open.

Mobile Pull and Mobile Push Marketing

Tuesday, December 13th, 2011

push pull mobile marketing 150x137 Mobile Pull and Mobile Push MarketingMobile pull marketing and mobile push marketing are terms also used for text message marketing. Mobile pull marketing is a way to have your potential customers interact with your advertising and “pull” them into a purchase. A method to use Moto Message for mobile pull marketing is adding a “text call to action” on your print marketing, online marketing and in store. The customer responds by texting your keyword to our shortcode, 83936. A text message special offer is automatically returned to the customer with the goal of pulling them into taking action towards a purchase.

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Which Mobile Marketing Mediums Lead to Purchases?

Tuesday, November 15th, 2011

A study by ExactTarget finds that 41% of smartphone users have used a text message received via a mobile marketing campaign to make a purchase.  The study also shows that 56% have used an email message received on their smart phone to also make a purchase. We would believe that if the study was conducted amongst all mobile phone users, the percentage of people who used a text message to make a purchase would be higher due to the fact that smartphones only account for roughly 45% of all mobile phones. Over 97% of mobile phone users send and receive text messages while the number that use mobile email is much lower.

SMS Marketing Key Trends and Benchmarks Mobile Marketing Led to Purchase1 Which Mobile Marketing Mediums Lead to Purchases?View the complete eMarketer slideshow here.

Segmenting Your Mobile Marketing Keyword Lists

Tuesday, September 6th, 2011

target market 150x150 Segmenting Your Mobile Marketing Keyword ListsCapturing your customer’s information through mobile marketing is critical to your success!

You can market to them over and over again in a very cost effective way.  You can even create different keyword lists based on interest, which is known as segmenting.

Example:

The owner of a lounge/restaurant is told by certain clients they are only interested in the restaurant and not the lounge. These customers only want to receive marketing messages about your restaurant, and will not be responsive to drink or other lounge related promotions.  Going a step further, you will find that certain customers are “lunch crowd” only – more than likely because of the proximity that you are to where they work.  These customers are probably only interested in getting messages about lunch.

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Difference between a Mobile Deal and a Daily Deal

Tuesday, August 9th, 2011

daily deal sites 300x139 Difference between a Mobile Deal and a Daily DealSo what’s the difference between a “mobile deal” vs. a “daily deal”?

Many restaurant owners are using Daily Deals today. They want to “drum up new and repeat business” and think the Daily Deal will get them there.  Sites such as Groupon, Living Social, Facebook Deals, Google Offers are all examples. The important takeaway from this strategy is not the first surge of business, but the REPEAT BUSINESS from those new clients.

So how do you do get the repeat business?

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Mobile Marketing Continues To Be Dominated By SMS Marketing

Tuesday, July 5th, 2011

mobile SMS marketing Mobile Marketing Continues To Be Dominated By SMS MarketingMobile marketing can take many forms from SMS or text message marketing, MMS, QR codes, mobile websites and banners, blue tooth and apps. With all of the new methods of mobile marketing the continue to roll out as smart phone growth continues strong growth, SMS marketing continues the strongest growth and holds the most promise over the conceivable future. SMS marketing provides an easy inroad for businesses wishing to reach their customers using the mobile channel. Cost and speed of implementation along with immediate feedback in form of increased customer counts make text marketing the go-to choice for mobile marketing.

eMarketer reports that revenue from mobile text messaging will rise this year to almost $12 billion.  The rise can be attributed to the relatively low number of businesses who have implemented text marketing in the past the continued rise of businesses who say they plan on starting text marketing in 2011.

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Five common SMS marketing mistakes

Wednesday, June 1st, 2011

SMS marketing mistakes to avoid 150x150 Five common SMS marketing mistakesEven with all of the information available on SMS marketing, it is still a relatively new marketing medium and with quick adaptation from businesses, mistakes do happen. Common mistakes can lead to lower opt-in rates, low redemption rates and a SMS marketing campaign that does not meet your expectations. Rimma Kats from Mobile Marketer helps out with an article on 5 common SMS marketing mistakes to avoid and how to make your next mobile marketing campaign a success.

Brands and marketers are increasingly incorporating SMS into their mobile initiatives to engage and communicate with consumers. Here are some common pitfalls to avoid.

Industry experts agree that some type of SMS marketing is prevalent to reaching as many consumers as possible. Feature phones continue to dominate the market and many consumers can be reached on them.

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Mobile Marketing Check-Ins On The Rise

Thursday, May 26th, 2011

Mobile Marketing Check Ins Mobile Marketing Check Ins On The Rise

The number of consumers using mobile marketing geo-location sites is expected to double over the next 5 years according to eMarketer.  Sites such as Foursquare, Gowalla and Loopt continue to grow in the number of users and businesses claiming their profiles and offering check-in deals.  As with any technology marketing medium, it is better to be an early adopter and gain market share then try to catch up after your competition has taken your customer base out from under your nose.

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How Small Businesses Are Finding New Customers

Tuesday, May 24th, 2011

small business marketing 150x150 How Small Businesses Are Finding New Customers We all know that finding new customers is the life line to small businesses. Many are turning away from traditional marketing customer acquisition methods such as newspaper, direct mail, yellow pages as these mediums have been dying over the past couple years. Online marketing methods such as a small business website, search engine optimization, Google Places, social media and text message marketing have shown huge increases from 2010 to 2011. Certain methods such as mobile marketing and social media also stand to show the highest increases as we move towards 2012.

a February 2011 survey by Bredin Business Information showed 85.8% of all small businesses use their website as a lead generation tool for new business. Also marketing to a list of existing customers through email and text messages show high penetration at 74.3% and 49.3% respectively. Search marketing showed a big increase from 2010 rising 36%.  While you don’t need to engage in all 15 online marketing tactics listed in the study to grow your business, it does pay to have an integrated effort in the methods you do choose to implement.

On your website have links to your social media profiles. On your social media posts, drive traffic back to your website to consumers may find more information about your business and covert to a paying customers. On social media and your website, implement lead capture forms for email and mobile marketing to convert these leads onto high redemption rate lists. Whatever methods you choose to engage in, make sure you have the time to actively keep up your presence on the sites and engage your customer base.

 

online marketing small business1 How Small Businesses Are Finding New Customers

 

Read the full report here.

SMS Advertising Continues Growth into 2011

Saturday, May 14th, 2011

SMS advertising continues strong growth from 2010 into 2011 for brands and the marketing agencies that manage their campaigns.  Traditional advertising has been undergoing a shift from offline and print marketing to mobile advertising from SMS marketing to mobile ad display. Software company, STRATA, that engages in media buying and selling, polled marketing agencies about their customer’s preferences for the first quarter of 2011.

25% of agencies polled said they are working with clients who are asking for SMS advertising. This is up from 15% of the fourth quarter of 2010. Even with the increase and media attention of smartphones such as iPhones and Androids, a majority of consumers still use standard or feature mobile phones. SMS marketing allows companies to reach all consumers at a very low cost.

mobile advertising SMS Advertising Continues Growth into 2011

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