Why People ‘Like’ Your Brand on Facebook
Google has released new details into personal ‘like’ habits on Facebook. What I found interesting is that people do not join a fan page simply because they like the business but due to the prospect for discounts or rewards.
The data shows that the biggest reason consumers are ‘liking’ brands is for the possibility of discounts (25%). Brands might like the second reason even better though – to show others they support the brand (18%).
“So when developing your social media strategy, keep in mind that consumers are looking primarily to receive promotions, with secondary goals of learning new information first and being entertained,” says Heidi Spector of the Google Retail Team.
These trends are the same reason people join a text marketing list. Consumers are turning to rewards and incentives for purchases now more than ever. When promoting your text message marketing campaign be sure to tell your customers what they will be receiving. This will increase opt-ins and ROI as your list grows larger.
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Danny7:21 pm on September 4th, 2010
Being a novice entrepreneur, information like this is very useful in gauging where and how to steer the business. I will definitely follow your advice to tell customer’s what they will be receiving. Thanks for this article, I’ll definitely have this website in my bookmarks.
Jenny7:22 pm on September 4th, 2010
I know it does seem self -serving but I am one of those people who “like” brands on facebook in prospect of getting some discounts. I mean come on, it’s recession and small things like this could be of help. And besides, everybody have always liked “freebies”
Glenda7:23 pm on September 4th, 2010
I am researching about social media strategies and so far I am finding much info in here. Kudos for a cool and very informative blog! Moreover, articles are so well written I could very well say that the author really do know what he/she talks about.
John Paul7:24 pm on September 4th, 2010
Hehe, the survey’s result about liking the brands in FB made me smile, I kind’a expected that too. It’s almost similar to self-preservation instinct ya know. People really likes receiving promotions and discounts because people nowadays are very practical. Businessmen are not the only ones who likes to profit.