Reasons Why Businesses Engage in Mobile Marketing
If you haven’t already heard, mobile marketing is quickly becoming one of the “go to” marketing strategies for businesses both small and large. It’s a trend that is tough to ignore, as more people have access to a mobile device or smart phone than they do a regular computer. When you add that to the fact that a record number of people are shopping and purchasing things through their mobile devices more than ever before, you will begin to see the incredible potential for businesses to expand their reach and gain new customers.
Why Every Business Should Use Mobile Marketing
Mobile marketing is one of the fastest and most innovative ways to market your business to new and potential customers. It’s also one of the most cost-effective methods out there, too (when compared to print and media advertising).
If you’re on the fence about using mobile marketing to help grow your business, here are a couple of reasons that will show you why other businesses are jumping on the opportunity and why you should join them.
#1 – Separates You from the Rest of the Pack
Mobile searches are growing by the day. If you have a mobile optimized website or get involved in mobile advertising, you make it easier for potential customers to find you. With mobile marketing still fresh and new, you will be ahead of your competition. That means more customers, which ultimately leads to more sales and a growing business. Using SMS marketing you will part of a growing number of businesses that are using text messaging to build lists of customers. Chances are your competition is not doing this yet and you will be able to steal customers from them by getting your offers in front of their eyes.
#2 – Great for Customer Retention
Getting a customer is hard enough, but keeping that customer coming back time after time is an even bigger challenge. By taking advantage of mobile marketing, you have new and innovative ways to retain your customers. For example, why not collect mobile phone numbers and send out special offers via text to only those who have opted-in to receive them? It’s simple, cheap and convenient and will have customers continually coming back for more! When sending offers by text versus direct mail or email, you are not competing with dozens of other offers. You are sure your offer is being read and this will lead to higher redemption rates and happy customers.
Is Mobile Marketing Right for You?
Let me finish up by asking you this one simple question – Are you looking for an affordable way to generate leads and exposure for your business? If so, then mobile marketing is the number one solution that you have been looking for. You will now be in control of your marketing and be able to send text messages out to an opt-in list of customers that actually want to receive specials and coupons from your business. Offers are redeemed the same day and you now have the power to be on control of the sales of your business on a daily business. Don’t be at the mercy of outside factors such as weather or other events that distract from your budgeted sales.
Don’t be afraid to be innovative and implement new techniques into your advertising and marketing arsenal. Use mobile marketing to your advantage and see what it can do for you and your business!
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.