The key to optimizing the return with text message marketing is to continually monitor and test your mobile campaigns. The analytics charts in the member’s area will provide you with up to the minute results of your subscribers, unsubscribes and messages sent.

In addition to these tracking charts which will help you optimize your return you need to analyze the redemption rates for your mobile campaigns. This will give you the true value of the ROI for text message marketing and your business.

If you currently advertise heavily with such mediums as direct mail, newspaper, radio or television, you can use different mobile keywords and add a mobile call to action on each of these different marketing types. Compare the number of opt-in subscribers from each advertising medium and you will be better able to optimize your return on traditional advertising using Moto Message.

Business owners who have done this have been able to ramp up more effective marketing, slash their advertising budget, all while building a responsive mobile database opt-in list that increases their sales exponentially.