Smartphones Killing SMS Marketing?
Many have been predicting that the rise of the smart phone along with their apps such as foursquare, Twitter and Facebook that make the social networks easy to access on the go will lead to the fall of text messaging and ultimately SMS marketing. A study from Deloitte examining the usage of smartphone users shows this theory not to be true.
“A common perception is that the text message has been usurped by mobile email, which in turn is being displaced by social networks,” said Paul Lee, head of telecoms and technology research at Deloitte.
“Yet, there still appears to be plenty of life left in the humble text message. The intensity of usage of text messages remains high.”
Deloitte found that 90% of smartphone users send at least 1 text message a day. This is compared to only 4 in 10 people using their smartphones to use social networking sites such as Twitter, Foursquare or Facebook. Paul went on to say text messages are used more often because they are “more immediate and more personal.” Text messages are also simpler to use and understand for people. For businesses wishing to reach their customers on smartphones or any mobile device, SMS marketing remains the easiest form of communication that will provide the near instant business that is needed.
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.