SMS Advertising Continues Growth into 2011
SMS advertising continues strong growth from 2010 into 2011 for brands and the marketing agencies that manage their campaigns. Traditional advertising has been undergoing a shift from offline and print marketing to mobile advertising from SMS marketing to mobile ad display. Software company, STRATA, that engages in media buying and selling, polled marketing agencies about their customer’s preferences for the first quarter of 2011.
25% of agencies polled said they are working with clients who are asking for SMS advertising. This is up from 15% of the fourth quarter of 2010. Even with the increase and media attention of smartphones such as iPhones and Androids, a majority of consumers still use standard or feature mobile phones. SMS marketing allows companies to reach all consumers at a very low cost.
“SMS often gets overlooked, but the vast majority of users of all ages are texting,” said David Berkowitz, senior director of emerging media and innovation at digital marketing agency 360i, at the 2011 Public Relations Society of America’s Digital Impact Conference in May. Also last September, eMarketer forecasted that “SMS would be the biggest single mobile advertising format in 2011, with a 38% share of mobile advertising spending.”
Also worthy of note is the number of location based mobile marketing campaigns being created has doubled since 2010. We think location based mobile marketing such as Foursquare are an easy way to get involved in mobile advertising due to the low costs and high ROI. A solid mobile marketing strategy that combines SMS advertising with location based and social media technologies can quickly build a list of buying customers that can help your business reach new sales and profit levels well into 2011 and beyond.
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Amy L4:24 am on May 21st, 2011
It’s actually considered a potential boost in marketing success, knowing the fact that people can be easily be reach out. Advertisement with these sort is a great medium to reach the unreachable. Hoping these soon would only level up the next time.Thanks!
Hina Khan9:36 am on May 25th, 2011
This is very encouraging facts for companies who are facing issues in demographic promotion of their businesses as now integrated sms marketing campaigns are there to promote interactively any specific brand to get maximum engagement of potential customers and also to have regularly communication with the client regarding products or service working matters