Text Message Marketing for Father’s Day
Any holiday presents a great opportunity to use text message marketing. Holidays lead to an increase of new customers and purchases and you can use this opportunity to add new customers to your list, integrate your text call to action in marketing materials and send a text blast to your list to entice them to do their holiday buying with your business.
Holidays such as Father’s Day are periods in which people are going to be buying gifts for Dad without exception. By sending a limited one-time offer this week you can sway their purchase decision into your business. Restaurants that are offering specials for the day should send out a text message asap before people make reservations for Sunday and again Saturday to capture undecided diners.
There is an old marketing saying that “people have to spend their money somewhere, it may as well be with your business.” If you believe in your product, offer a special discount or deal that can’t be beat, you are providing a service in SMS marketing that your customer appreciates and will lead to higher brand loyalty and higher frequency purchases.
We would also like to thank our Father who has installed this same ethic in us here at Moto Message to treat our clients like family, go above and beyond expectations and to provide a service that we can be proud of to put our names on. We like to treat every customer of our like they are our only one and constantly strive to improve our service. Our father does home remodels and inspections in New York and treats every customer like they are his family and constantly reminds us to do the same. Happy Father’s Day Dad and remember to take some time off to go fishing once in a while!
We hope all of our customers also take time for their Dad this Father’s Day and work hard to give their customers what they deserve in a unique and special buying experience.
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.