Text Messaging Continues Strong Double Digit Growth

Last week CTIA-The Wireless Association released the results of their most recent semi-annual survey. After collecting data from 95% of companies that provide wireless services they showed that text messaging continues strong double digit growth.

• SMS sent and received: 2.304 trillion 2010: 2.052 trillion (12 percent increase).

This growth is impressive to us as some predicted text message growth would start to decline or slow with the increase of smart phones, tablets and mobile apps designed for group messaging. Even with a 49% increase in wireless-enabled tablets, laptops and modems and a 43% increase in active smartphones and wireless-enabled PDAs, text message marketing still remains the strongest mobile marketing solution for small businesses.

Early last year we saw predictions that the increase in smart phones and messaging through mobile apps like Facebook and Twitter would cut into the growth of text messaging as a primary use of mobile phones. This data shows quite the opposite that despite these alternative uses for our mobile devices, text messaging remains the number one choice of Americans for the mobile phone.

For a small business this is great news. You can use a SMS marketing platform to create a list of customers that opt-in through your call to action. You can then use the platform to send a highly targeted text message that will increase your sales and customer purchase frequency. For those businesses who thought the missed the boat on text marketing, you are never too late to start with a marketing medium that will continue to grow over the coming years.

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The Growth of Mobile Marketing SMS Text Messaging Still Number One SMS Advertising Continues Growth into 2011 Mobile Marketing Continues To Be Dominated By SMS Marketing