Text Messaging Continues Strong Double Digit Growth
Last week CTIA-The Wireless Association released the results of their most recent semi-annual survey. After collecting data from 95% of companies that provide wireless services they showed that text messaging continues strong double digit growth.
- SMS sent and received: 2.304 trillion 2010: 2.052 trillion (12 percent increase).
This growth is impressive to us as some predicted text message growth would start to decline or slow with the increase of smart phones, tablets and mobile apps designed for group messaging. Even with a 49% increase in wireless-enabled tablets, laptops and modems and a 43% increase in active smartphones and wireless-enabled PDAs, text message marketing still remains the strongest mobile marketing solution for small businesses.
Early last year we saw predictions that the increase in smart phones and messaging through mobile apps like Facebook and Twitter would cut into the growth of text messaging as a primary use of mobile phones. This data shows quite the opposite that despite these alternative uses for our mobile devices, text messaging remains the number one choice of Americans for the mobile phone.
For a small business this is great news. You can use a SMS marketing platform to create a list of customers that opt-in through your call to action. You can then use the platform to send a highly targeted text message that will increase your sales and customer purchase frequency. For those businesses who thought the missed the boat on text marketing, you are never too late to start with a marketing medium that will continue to grow over the coming years.
About the author
Shane has been in the restaurant business his entire life. Working as a cook in fine dinning, owning multiple pizza parlors around Boston and as a one time owner of the oldest bar in Boston, The Red Hat. Now he uses his experience to write marketing guides and articles and act as customer support liason, all in the name of helping his fellow small business owners succeed.